Content Marketing Executive
Content Marketing Executive 40 hrs/week, 12+ months
We are currently looking for a remote Content Marketing Executive to join our team – a marketing know-how expert with at least 3 years of previous experience in a similar position. You will be responsible for the support and development of various marketing campaigns for the EPAM Anywhere Business stream.
Responsibilities
- Work closely with the content strategy and SEO team to learn and react to content intelligence to inform our content production priorities and focus
- Lead gen content development and promotion: events, white papers, guides
- Lead generation pipeline development and testing
- Updating company`s profile & sales deck
- Define and implement content excellence
- Following the style & tone guidelines designed for each brand, channel, platform and story
- Manage content development flows efficiently
- Oversee agency creative teams to ensure content is delivered on time, and in a proper format and file structure
- Develop content marketing plans and actions to reach the right audiences, at the right time
- Manage content creation processes in alignment with specific audience needs and product’s areas of focus
- Recognize content gaps in the marketing funnel and proactively identify opportunities for content optimization (e.g., awareness, consideration, decision etc.)
- Make strategic recommendations for the best content formats
- Developing and maintaining contact with third-party agencies and partners
- Monitoring Google Analytics and ad management platforms to gain insight into traffic performance and creating reports based on insights
Requirements
- Bachelor’s Degree or equivalent work experience
- 3+ years of prior experience in content management or a similar role
- Understanding of IT specifics and terminology (principles of IT outsourcing / IT outstaffing)
- Ability to work with cross-functional teams and collaborate with content strategists, designers, copywriters, researchers, product marketers, SEO managers and others to deliver quality content
- Excellent English written and verbal communication skills
- Experience in developing content that’s conversational and channel-specific
- Experience with analytics and website tracking tools
- Self-starter with proven track record of working in a dynamic, global marketing environment
- Strong communications skills and experience in storytelling
Nice to have
- ABM knowledge & experience
- Email marketing experience
- Experience in organizing online and live events
Content Strategy
Marketing & Sales
Marketing Copywriting
Marketing campaigns & Targeting
Benefits in eligible locations
Armenia
For you
- Medical insurance package for you and your family
- Partial reimbursement of sports expenses
- Stable income
- Paid sick leave days
For your comfortable work
- 100% remote work forever
- Free licensed software
- Possibility to work on your own device (BYOD)
- Stable workload
- Relocation opportunities
- Flexible engagement models
For your growth
- Free trainings for technical, soft, and leadership skills
- Access to LinkedIn Learning platform
- Language courses
- Access to internal and external e-Libraries
- Certification opportunities
- Skill advisory service
40 hrs/week
Hours per week
12+ months
Project length
Armenia, Georgia, Kazakhstan
Locations eligible for the position
