Remote Performance Marketing Specialist job in Tech | EPAM Anywhere
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Performance Marketing Specialist

Performance Marketing Specialist 40 hrs/week, 12+ months

Currently, we are looking for a Performance Marketing Specialist, who will oversee campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn ads for EPAM Anywhere.

Full-funnel marketing efforts will include Video, Display, Search ad types for all stages from Awareness through Conversion.

The Performance Marketing Specialist will implement strategy and optimize accounts with guidance from the Marketing Manager and will work to optimize towards KPIs using Google Analytics. This person will own the performance function, with core effort placed on increasing conversion and growth.

Responsibilities

  • Handle day-to-day management of campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn
    • Ongoing campaign optimization, testing, and performance improvement
      • Build from scratch retargeting strategy
        • Provide performance analysis, key data, reporting, and recommendations to business and marketing stakeholders
          • Monitor Google Analytics and Internal Database analytics in addition to ad management platforms to gain insight into traffic performance
            • Test new campaign strategies including ad copy, display campaigns, bid management, and ongoing keyword research to consistently improve performance and gain key insights over time
              • Test lead generation strategies, including UI/UX, landing page variations, conversion optimization, and behavioral profiling
                • Maintain deadlines, tactics, and other business items in an organized, detailed manor
                  • Identify new and existing target audiences based on demographic, geographic, behavioral, and interest-based data
                    • Set short-term and long-term performance roadmap for all service lines and locations, with a focus on proactive strategy rather than reactive changes

                      Requirements

                      • 5+ years of experience in performance advertising
                        • Proficiency in analytics platforms including Google Analytics, Google Data Studio, Yandex Metrica, Hotjar
                          • Expertise in ad platforms including Google Ads (Search, Display, YouTube), Yandex Direct (Search, Display), VK, LinkedIn, Facebook Ads. Certification is encouraged
                            • Strong analytical thinking skills with data-driven decision-making capabilities
                              • Deep understanding of digital marketing strategies and tactics across a range of channels
                                • Proven capabilities around audience segmentation and targeted messaging
                                  • Excellent written and spoken English and Russian
                                    • Experience with Bing Ads, Yahoo Advertising will be a plus

                                      We offer

                                      • Be a part of a hyper-growth team
                                        • Medical health benefits
                                          • Competitive compensation
                                            • English classes with certified English teachers
                                              • Flexible work hours and remote work
                                                • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
                                                  • Distributed team across offices globally
                                                    Sales and Marketing
                                                    Advertising
                                                    Google Analytics
                                                    Google Data Studio
                                                    Google Ads Editor

                                                    Benefits in eligible locations

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                                                    For you

                                                    • Voluntary health insurance for you (100% covered) and your family (with corporate discount)
                                                    • Individual sessions with professional psychologists and coaches
                                                    • Free corporate sports and wellness programs
                                                    • Stable income
                                                    • Paid time off
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                                                    For your comfortable work

                                                    • 100% remote work forever
                                                    • Free licensed software
                                                    • Possibility to work on your own device (BYOD)
                                                    • Stable workload
                                                    • Relocation opportunities
                                                    • Flexible engagement models
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                                                      For your growth

                                                      • Free trainings for technical and soft skills
                                                      • Access to LinkedIn Learning platform
                                                      • Language courses
                                                      • Access to internal and external e-Libraries
                                                      • Certification opportunities
                                                      • Skill advisory service

                                                        40 hrs/week

                                                        Hours per week

                                                        12+ months

                                                        Project length

                                                        Belarus, Russia, Ukraine

                                                        Locations eligible for the position