Remote PPC Specialist vacancy | EPAM Anywhere

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PPC Specialist for EPAM Anywhere

PPC Specialist for EPAM Anywhere 40 hrs/week, 12+ months

EPAM Anywhere is a quickly scaling EPAM project. It is a platform for finding IT jobs that combine freelance flexibility and the benefits of full-time employment. Professionals can join the service to quickly and easily find projects that match their knowledge and experience while working with Forbes Global 2000 clients, building a thriving IT career, and earning competitive rewards.

Currently, we are looking for a remote PPC Specialist who will oversee digital marketing campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn ads. Full-funnel marketing efforts will include Video, Display, Search ad types for all stages from Awareness to Conversion. The Digital Marketing Specialist will implement strategy and optimize campaigns towards KPIs using Google Analytics and Power BI Dashboards. This person will own the Digital Marketing function, with core effort placed on increasing conversion and growth.

Responsibilities

  • Handle day-to-day management of PPC campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn
    • Ongoing campaign optimization, testing, and performance improvement
      • Provide performance analysis, fundamental data, reporting, and recommendations to business and marketing stakeholders
        • Monitor Google Analytics and Internal Database analytics in addition to ad management platforms to gain insight into PPC traffic performance
          • Test new campaign strategies including ad copy, display campaigns, bid management, and ongoing keyword research to consistently improve performance and gain critical insights over time
            • Test lead generation strategies, including UI/UX, landing page variations, conversion optimization, and behavioral profiling
              • Maintain deadlines, tactics, and other business items in an organized, detailed manor
                • Identify new and existing target audiences based on demographic, geographic, behavioral, and interest-based data
                  • Set short-term and long-term PPC roadmap for all service lines and locations, with a focus on proactive strategy rather than reactive changes

                    Requirements

                    • 5+ years of experience with Pay Per Click (PPC) marketing campaigns
                      • Proficiency in analytics platforms including Google Analytics, Google Data Studio, Google Tag Manager, Yandex Metrica
                        • Expertise in ad platforms including Google Ads (Search, Display, YouTube), Yandex Direct (Search, Display), VK, LinkedIn, and Facebook for Business. Certification is encouraged.
                          • Strong analytical thinking skills with data-driven decision-making capabilities
                            • Deep understanding of digital marketing strategies and tactics across a range of channels
                              • Proven capabilities around audience segmentation and targeted messaging
                                • Excellent written and spoken English and Russian

                                  We offer

                                  • Competitive compensation depending on experience and skills
                                    • Work on enterprise-level projects on a long-term basis
                                      • Full-time remote work
                                        • Unlimited access to learning resources (EPAM training courses, English classes, Internal Library)
                                          • Community of 38,000+ industry's top professionals
                                            Sales and Marketing

                                            40 hrs/week

                                            Hours per week

                                            12+ months

                                            Project length

                                            Belarus, Russia, Ukraine

                                            Locations eligible for the position