Remote PPC Specialist vacancy | EPAM Anywhere
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PPC Specialist for EPAM Anywhere

PPC Specialist for EPAM Anywhere 40 hrs/week, 12+ months
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EPAM Anywhere is a quickly scaling EPAM project. It is a platform for finding IT jobs that combine freelance flexibility and the benefits of full-time employment. Professionals can join the service to quickly and easily find projects that match their knowledge and experience while working with Forbes Global 2000 clients, building a thriving IT career, and earning competitive rewards.

Currently, we are looking for a remote PPC Specialist who will oversee digital marketing campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn ads. Full-funnel marketing efforts will include Video, Display, Search ad types for all stages from Awareness to Conversion. The Digital Marketing Specialist will implement strategy and optimize campaigns towards KPIs using Google Analytics and Power BI Dashboards. This person will own the Digital Marketing function, with core effort placed on increasing conversion and growth.

Responsibilities

  • Handle day-to-day management of PPC campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn
    • Ongoing campaign optimization, testing, and performance improvement
      • Provide performance analysis, fundamental data, reporting, and recommendations to business and marketing stakeholders
        • Monitor Google Analytics and Internal Database analytics in addition to ad management platforms to gain insight into PPC traffic performance
          • Test new campaign strategies including ad copy, display campaigns, bid management, and ongoing keyword research to consistently improve performance and gain critical insights over time
            • Test lead generation strategies, including UI/UX, landing page variations, conversion optimization, and behavioral profiling
              • Maintain deadlines, tactics, and other business items in an organized, detailed manor
                • Identify new and existing target audiences based on demographic, geographic, behavioral, and interest-based data
                  • Set short-term and long-term PPC roadmap for all service lines and locations, with a focus on proactive strategy rather than reactive changes

                    Requirements

                    • 5+ years of experience with Pay Per Click (PPC) marketing campaigns
                      • Proficiency in analytics platforms including Google Analytics, Google Data Studio, Google Tag Manager, Yandex Metrica
                        • Expertise in ad platforms including Google Ads (Search, Display, YouTube), Yandex Direct (Search, Display), VK, LinkedIn, and Facebook for Business. Certification is encouraged.
                          • Strong analytical thinking skills with data-driven decision-making capabilities
                            • Deep understanding of digital marketing strategies and tactics across a range of channels
                              • Proven capabilities around audience segmentation and targeted messaging
                                • Excellent written and spoken English and Russian
                                  Sales and Marketing

                                  Benefits in eligible locations

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                                  For you

                                  • Voluntary health insurance for you (100% covered) and your family (with corporate discount)
                                  • Individual sessions with professional psychologists and coaches
                                  • Free corporate sports and wellness programs
                                  • Stable income
                                  • Paid time off
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                                  For your comfortable work

                                  • 100% remote work forever
                                  • Free licensed software
                                  • Possibility to work on your own device (BYOD)
                                  • Stable workload
                                  • Relocation opportunities
                                  • Flexible engagement models
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                                    For your growth

                                    • Free trainings for technical and soft skills
                                    • Access to LinkedIn Learning platform
                                    • Language courses
                                    • Access to internal and external e-Libraries
                                    • Certification opportunities
                                    • Skill advisory service

                                      40 hrs/week

                                      Hours per week

                                      12+ months

                                      Project length

                                      Belarus, Russia, Ukraine

                                      Locations eligible for the position