senior data analyst for healthcare company

Refine and maintain current web analytics state on 20+ sites

Process web analytics measurement plans from various agencies, implement tracking for new site features

Implement non-standard custom events through Adobe Launch, Google Tag Manager

Create solution design documents, user stories for all web analytics events

Perform functional testing for Adobe Analytics, Google Analytics events

Proactively identify bugs, analytics optimization opportunities based on fluctuations in core conversion metrics

Partner with and advise teams on approach for meeting needs for product analytics for their respective domains

Develop and maintain team facing and Executive facing dashboards to monitor KPIs

Provide ad-hoc reports to teams and Executives as needed

3+ years of relevant experience

English level B2+ and higher

Strong knowledge of current best practices and standards in web analytics

Strong communication skills to explain complex data, analyses, and findings to non-technical stakeholders

Experience in implementing tags using Adobe Launch, Google Tag Manager and/or other tag management systems

Experience in implementing tagging using dataLayer approach

Experience in writing custom tags on Javascript & jQuery. Knowledge of CSS selectors

Experience in analyzing data in Adobe Analytics (using workspaces)

Experience in working with browser debugging tools (network tools, Charles)

Document Object Model

Google Analytics

Google Tag Manager

Reporting Systems