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senior web analyst for a software company

bullets
SQLMicrosoft Excel, Microsoft Power BI, Tableau, Google Analytics
bullets
Armenia, Georgia, Kazakhstan, Ukraine, Uzbekistan

Currently, we are looking for a remote Senior Web Analyst to join our team.

responsibilities
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
    • Create and maintain metrics reports on marketing activities and business impact
      • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
        • Set up, manage, and improve key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
          • Build marketing automation processes, qualification criteria, and lead scoring processes
            • Develop robust KPIs and scorecards for marketing performance monitoring
              • Work closely with the content strategy and SEO team and present analysis and findings to a variety of audience
                • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
                  • Collaborate and develop weekly/monthly/quarterly business reviews pertinent to lead management and present findings and recommendations
                    • Act as a strategic advisor to the marketing managers and help them define the customer engagement model via digital and human touch
                      requirements
                      • 3+ years of experience in Web Analytics
                        • Superb analytical skills using data to generate insights and problem solving
                          • Knowledge of SQL
                            • Highly advanced in Microsoft Excel, Pivot Tables, Reporting & Visualization (PowerBI/Tableau)
                              • An interest in data, statistics, and conversion rate analysis, with the ability to discover patterns and areas of opportunity
                                • Experience in setting up or managing CRM systems.
                                  • Experience with Google Analytics, Google Search Console
                                    • Understanding of and/or experience working with lead management processes related to marketing programs, activities, campaigns, etc.
                                      • Excellent written and verbal English communication skills (B2)
                                        nice to have
                                        • Experience with MarTech tools; preferably with HubSpot, Marketo, Salesforce, Navigator, Drift or Qualified, and Tableau
                                          • Hands-on experience with marketing automation systems
                                            • Experience in working with no-code tools & their integrations

                                              benefits for locations

                                              location.svg

                                              For you

                                              • Medical insurance package for you and your family
                                              • Stable income
                                              • Paid sick leave days

                                              For your comfortable work

                                              • 100% remote work forever
                                              • Free licensed software
                                              • Possibility to work on your own device (BYOD)
                                              • Stable workload
                                              • Relocation opportunities
                                              • Flexible engagement models

                                              For your growth

                                              • Free trainings for technical, soft, and leadership skills
                                              • Access to LinkedIn Learning platform
                                              • Language courses
                                              • Access to internal and external e-Libraries
                                              • Certification opportunities
                                              • Skill advisory service
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