lead business analyst for a leading business services provider
We are currently looking for a Lead Business Analyst with expertise in Google Analytics, Google Tag Management, and Google Marketing Platform to join our team.
The customer is a provider of high-quality business services in such areas as IT, Procurement, HR, Product Lifecycle Services, Financial Reporting and Analytics, and Real Estate and Facility Services.
The main pool of tasks is associated with performance analysis, Google Analytics integration, and implementing tags for websites.
- Configure the properties in Google Analytics at website level and tracking them in Google Analytics platform
- Enable API’s for the websites configured in Google Analytics by integrating Google Analytics with Google Cloud platform
- Generate custom reports in Google Analytics which help business to analyze the performance of the websites
- Implement google tags for websites for additional tracking purposes
- 5+ years of Google Analytics experience
- Knowledge and Awareness of how to implement Google Analytics
- Ability to onboard websites into Google Analytics platforms
- Experience working with webmasters in configuring websites in Google Analytics
- Experience working on Google Tag Manager
- Strong experience in web analytics
- Experience as a proven Digital Data Analyst, Marketing Insight Analyst, Insight Analyst, or Campaign Analyst
- 1+ year of relevant leadership experience
- Proficient English (written and spoken) B2
nice to have
- SQL Experience would be a massive help
- Knowledge on pharma & life sciences domain is added advantage which can be used in implementing tagging for HCP portals and patient portals
- Understanding of API’s is added advantage